Trusted Insurance Advisor

Small Business Owner Protection & Benefits Assessment | Chris A Roth
Small Business Owner Assessment

Is Your Business and Family Properly Protected?

As a small business owner, your income, your family, and your team all depend on you. This assessment helps you see where your protection, benefits, and succession plans stand today—and where they may need attention.

  • Review owner and key person protection (life, disability, buy-sell funding).
  • Identify gaps in benefits for you, your partners, and your team.
  • Explore options tailored to your revenue, goals, and growth plans.
  • Get independent guidance from someone who understands small business realities.

No obligation — just clear, practical guidance designed specifically for small business owners and entrepreneurs.

What You’ll Get from Your Assessment

In one focused review, we’ll look at how well your business, income, and family are protected today — and what adjustments could help reduce risk and support your long-term plans.

  • A high-level review of personal and business protection (life & disability).
  • Clarity on key person risk and how it could affect cash flow and continuity.
  • Ideas for employee benefits that fit your budget and help retain good people.
  • Succession and exit planning considerations so you’re not “winging it” later.
Request My Business Owner Assessment

Once you complete the short online assessment, I’ll personally review your information and follow up with recommendations tailored to your business, goals, and budget.

Why It Matters

Your Business Is an Asset — and a Responsibility

For most small business owners, the business is both a major part of their net worth and their primary source of income. A smart protection and benefits strategy helps safeguard what you’ve built and the people who rely on it.

Protect Your Income & Your Family

Life and disability coverage for owners and key people can help keep your family and business stable if something unexpected happens to you or a partner.

Support & Retain Your Team

Thoughtful, right-sized benefits can help you attract and retain good people, reduce turnover, and build loyalty without overextending your budget.

Plan for Transition or Exit

Buy-sell planning, key person coverage, and succession strategies help ensure your business can continue—or be sold—on your terms instead of under pressure.

You work hard to grow your business. A well-structured protection and benefits plan helps make sure one event doesn’t undo years of effort — for you, your family, your partners, or your team.
How It Works

Practical, Straightforward, and Focused on Your Goals

This isn’t about pushing products. It’s about understanding where you are today and what protections and benefits make sense for your specific business and stage of growth.

  • Complete the short online assessment. Share key details about your business, ownership structure, current coverage, and top concerns using my secure form.
  • I review your current risk exposure. I look at your dependence on key people, existing coverages, and how an unexpected event could impact cash flow, operations, and your family.
  • We walk through tailored options. Together, we discuss strategies like owner and key person coverage, buy-sell funding, and employee benefits that fit your size and budget.
  • You choose the next steps. You decide what to address now, what to plan for later, and what fits best with your financial and growth goals.
Who This Is For

• Solo entrepreneurs and independent professionals
• Partners and multi-owner businesses
• Small employers building or refining benefits programs
• Owners planning for eventual sale, transition, or retirement

Why Work with Chris?

I understand both sides — your personal financial needs and the realities of running a small business. As an independent advisor, I work with multiple carriers and solutions to help you design a plan that fits your goals, your people, and your cash flow, not a one-size-fits-all template.

What We’ll Review

Key Questions Your Small Business Assessment Will Answer

By the end of your assessment, you’ll have a clearer picture of where you’re well protected, where you have exposure, and which strategies could help you shore up the gaps.

What Happens If Something Happens to You?

We’ll look at how your family, partners, and employees would be impacted if you were disabled or passed away — and what protections are in place today.

How Dependent Is the Business on Key People?

We’ll identify key individuals whose absence would significantly impact revenue or operations and explore key person and continuity options for them.

Are Your Benefits Competitive & Sustainable?

We’ll review the role benefits currently play (or could play) in your hiring and retention strategy — and how to right-size them for your budget and growth plans.

Client Experiences

How Other Business Owners Have Benefited

These examples highlight how a focused small business assessment helped owners protect what matters most and move forward with more confidence.

“We had bits and pieces of coverage, but no real plan. Chris helped us see our blind spots and put owner protection and a basic buy-sell structure in place. Now we feel like adults about it.”

— Jason M.
Co-Owner · Professional Services Firm

“I always meant to look at disability and key person coverage but never made the time. The assessment made it simple, and we implemented just a couple of key changes that made a huge difference.”

— Angela R.
Founder · Marketing Agency

“We’re still a small team, but the benefits strategy Chris helped us design has already helped us keep two great employees. It feels good to know we’re building on a solid foundation.”

— Luis & Maria G.
Owners · Local Retail Business
Every business is different. Your small business owner assessment is built around your structure, numbers, and goals — not a generic corporate playbook.
Questions

Small Business Owner Assessment FAQs

Is this only about insurance?
Insurance is a big part of the conversation (life, disability, key person, etc.), but we also discuss benefits, basic succession ideas, and how everything fits into your broader personal and business financial picture.
Do I have to change all my existing plans?
Not at all. Many business owners already have pieces in place. We’ll review what you have, keep what’s working, and identify where small adjustments could make a big difference.
What if I’m just starting out?
That’s actually a great time to build a simple foundation. We can start small, focus on essentials, and grow your strategy as your business grows and your cash flow improves.
Can we talk about benefits for my employees too?
Yes. Part of the assessment can include discussing options for basic benefits, voluntary benefits, or ways to offer protection without taking on unsustainable costs.
Is this assessment free, and am I obligated to do anything?
The small business owner assessment is complimentary, and there’s no obligation to implement anything. You decide if, when, and how you want to move forward with any strategies we discuss.

Ready to See How Protected Your Business Really Is?

Request your small business owner assessment today and get a clear, practical view of your protection, benefits, and planning options.

Get My Small Business Assessment